El Palmar Juice
Juice brand pioneering function that lands with taste that punches.
Scope
Strategy
Branding
Package Design
Campaign
Social
PhotographyCreative Team
Sebastian Napoli - Creative Director
Brooke Mandella Associate Creative Director
Sarah Kincius - CopywriterClient Overview
El Palmar set out to do one thing exceptionally well: make cold-pressed juice that actually tastes like the fruit it came from. What started as a small-batch favorite with a devoted local following has grown into a full lineup of one-ingredient juices, coconut milks, and turmeric-forward flavors built for the way families actually shop. Every can is designed to earn its spot on a crowded shelf, but the real work happens before the label ever gets printed: understanding who's reaching for their cans, and why.El Palmar
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Popskull Agency
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El Palmar - Popskull Agency -
The Challenge
El Palmar had just stepped into the coconut water and chia seed category when their packaging and brand presence stopped keeping pace with their ambition. They already had a loyal following, but the product was too good to stay a local secret. My job was to help find the audience that would take El Palmar from a shelf favorite to a category name.
The approach
My team and I led a full rebuild for El Palmar: research to understand who their next customer really was, a strategy to reach them, design that could hold its own against bigger competitors, and a social presence to keep the momentum going after launch.The results
600
store locations gained across four states in one year
7,000
new followers on social platforms
