Todds Better Snacks

Fuel your day a better way.

Amazon Ads
Social
Photography

Scope

Brooke Mandella - Creative Director
Jen Peretz  - Copywriter
Garrett Baumer  - Senior Photographer/Content Creator
V Sidaugaite  - Digital Content Manager

Creative Team

Todd's Better Snacks set out to prove that “better-for-you” didn't have to mean boring, building a lineup of clean, protein-forward snacks like their Egg-Cellent Protein Puffs, made from real egg whites and delivering a complete protein without the trade-offs of bean, soy, or heavy whey blends. The product had real substance and a loyal fanbase once people tried it, but the brand needed a way to actually reach those people on social, and increasingly, on Amazon. My team and I stepped in to give Todd's a voice as bold as its flavors, turning a strong product into a full-funnel brand.

Client Overview

Todds Better Snacks

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Popskull Agency

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Todds Better Snacks - Popskull Agency - 

Todd's had a strong product but limited digital visibility. Customers who found it loved it, but the brand struggled to consistently reach new audiences and turn social attention into meaningful growth. My team and I took a deep dive into the competitive better-for-you snack market to find what actually set Todd's apart, and used that to speak differently to each audience: fitness enthusiasts, everyday health-conscious snackers, and audiences with structured nutrition needs like bariatric and GLP-1 users, without leaning on generic “guilt-free snacking” clichés.

The Challenge

My team and I built a fresh social media aesthetic around the product's craveable textures, vibrant brand colors, and everyday snacking moments. Bright original photography and video, playful captions, and healthy-snacking storytelling positioned Todd's as a snack you could feel good about without ever feeling like it was trying too hard to convince you. An ongoing production plan now delivers 12 monthly posts, mixing lifestyle stills, short-form video, and graphics built for consistent presence across every platform. To support Todd's ecommerce growth, my team and I produced a dedicated photo shoot alongside a series of stills and 30-second lifestyle videos built specifically for Amazon Sponsored Brand Video and Streaming TV, managing the process end to end, moodboards, storyboards, and script development, before a frame was ever shot. Rather than one generic ad, the videos spoke to Todd's full audience on its own terms: fitness-minded shoppers who wanted the numbers, casual snackers who wanted to feel good about what they were eating, and metabolic-health audiences who needed to understand why egg-based protein is cleaner and easier to digest than bean, soy, or heavy whey alternatives. Every asset stayed Amazon-compliant, led with visuals and motion over voiceover, and closed on a clear, shoppable moment.

The Solution

With a playful brand voice, high-performing social content, and conversion-focused Amazon video, Todd's Better Snacks gained stronger visibility across both social and ecommerce, turning better-for-you snackers into Todd's lifers.

the result