Lyfe Chips

Protein chips that actually hit your macros.

Strategy
Branding
Package Design
Campaign
Social
Photography

Scope

Sebastian Napoli - Creative Director
Brooke Mandella  Associate Creative Director
Kelli Stanko - Photographer
Sarah Kincius - Copywriter

Creative Team

ZeroCarb LYFE set out to prove that low-carb, high-protein snacking didn't have to mean settling for less, starting with chips, pizzas, and crusts built on real chicken instead of empty fillers. My team and I partnered with the DTC startup to rebrand its look, tone, and feel across social, digital, web, and packaging, while helping tackle the harder business problems behind the scenes: bundling, pricing, and distribution across wholesale and consumer channels.

Client Overview

Lyfe Chips

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Popskull Agency

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Lyfe Chips - Popskull Agency - 

This energetic DTC startup had an ambitious goal: help health-conscious eaters get hungry for better with a lineup of zero-carb, gluten-free products. The healthy snacking category was crowded and growing fast, full of better-for-you claims without the flavor to back them up. ZeroCarb LYFE had something genuinely different, chicken-based crusts, pizzas, and chips that delivered real protein and real taste, and needed a brand that could say so, loudly, and break through the noise.

The Challenge

My team and I rebuilt the ZeroCarb LYFE look, tone, and feel across every touchpoint, social, digital, web, and packaging, to push the brand's unique lineup to the top of the food chain. On the business side, my team and I worked through the harder problems behind a growing DTC brand: cross-product bundles, distribution logistics, and pricing strategy for both wholesale and consumer channels. Ongoing Shopify enhancements and aggressive testing kept optimizing every step of the customer journey, from first click to repeat order.

The solution

the results

3x

increase in online sales

6x

increase in social audiences

10x

increase in social engagement