Spiceous

Globally inspired spice blends in a resealable pouch.

Strategy
Branding
Package Design
Campaign
Social
Photography

Scope

Brooke Mandella - Creative Director
Eric Mayse  - Senior Copywriter
Jen Peretz  - Copywriter
Garrett Baumer  - Senior Photographer/Content Creator
V Sidaugaite  - Digital Content Manager

Creative Team

Spiceous set out to challenge conventional seasonings with fresh, cold-milled, chef-crafted spice blends. As a new brand, they needed an identity that felt as authentic and flavorful as the product itself.

Client Overview

Spiceous

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Popskull Agency

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Spiceous - Popskull Agency - 

My team and I partnered with the founder to build the brand from the ground up, creating a cohesive identity that stood apart from mass-market spice companies. From packaging and ecommerce to social media and content, every touchpoint needed to showcase what made the brand different: global ingredients, bold flavors, and a chef-driven approach to cooking.

The Challenge

My team and I built the messaging around freshness, flavor, and culinary inspiration, helping consumers understand why cold-milled spices deliver a more vibrant cooking experience.

The Solution